natalietjendera@gmail.com
BRAND, UI, GRAPHIC DESIGN, SOCIAL MEDIA, PRINT (DESIGN ALL-ROUNDER) \\ VIEW THE WEBSITE HERE
Forge - Building digital confidence for a growing real estate agency
Working alongside freelance developers, designers, and media teams, I created professional designs and ensured polished, consistent final products that elevated the brand’s online presence.
Bringing a growing real estate agency into the digital spotlight.
As Forge expanded its footprint in Melbourne’s property market, its digital identity needed to reflect the same level of ambition. I helped reposition the brand with a refreshed website and social presence that built credibility and trust.
THE PROBLEM
Forge is a Melbourne-based real estate agency with roots in the Chinese market.
Despite a strong local presence, their digital identity hadn’t caught up. The website was outdated, and their social media presence was inactive and inconsistent.
As an Australian designer with experience in social media and branding,
I led the relaunch of their digital platforms to help Forge establish trust, professionalism, and growth in a competitive property market.
IMPACT
Strengthened Forge’s credibility and digital presence through a refreshed brand and website. Led to a 66.3% increase in account reach on socials.
Built client trust and improved communication between teams and clients.
Positioned Forge as a competitive, growing player in Melbourne’s
real estate market.
Established a scalable foundation for consistent branding and
future digital growth.
THE BEFORE & AFTER
THE SOLUTION - WEBSITE
A real estate agency’s first impression is often digital.
Working with freelance designers and developers, we completely restructured Forge’s website to better reflect their brand values and showcase their USP.
We improved usability through simplified navigation and clearer listing pages, making property details easier to find and compare.
Transparency was achieved with a clean visual hierarchy, consistent branding, and accessible information. Our focus was building client trust and positioning Forge as a confident, modern agency specialising in high-end Melbourne CBD and Docklands apartments.
The redesign also highlighted Forge’s cross-cultural expertise and international client base, strengthening its reputation among local and global investors.
THE SOLUTION - SOCIAL MEDIA RELAUNCH
SOCIAL MEDIA GRAPHICS
REELS & MEDIA
I developed a content strategy that humanised the brand, mixing property showcases with community insights and agent highlights.
This approach reintroduced Forge to its audience, built credibility with new clients, and created consistent engagement across platforms.
FEEDBACK + OUTCOME
66.3% Increase in Account Reach on Instagram
The new digital presence positioned Forge as a modern, trustworthy agency in Melbourne’s luxury apartment market.
Forge is franchising and opening 2 new locations in the suburbs for 2026, it strengthened client confidence, improved brand consistency, and created a scalable foundation for continued growth.
The professional socials and web elevated confidence and positioning for pitches to investors and clients.
Reflection
As an all-rounder, this project allowed me to take initiative across design, strategy, and communication.
Leading Forge’s digital redesign strengthened my ability to align creative direction with client needs and real business goals.
It reinforced that effective design builds trust, drives growth, and is essential to building new opportunities.