UI WEB DESIGN | BRANDING | CAMPAIGN \\ VIEW THE WEBSITE HERE
Working in collaboration with Liron Gino, my goal was to reposition Vibeat as an inclusive lifestyle product that empowers deaf and hard-of-hearing users to engage fully with music.
Created by Liron Gino, Vibeat is a wearable device that translates rhythm, melody, and bass into vibrations you can sense through your body. I expanded the concept into a digital brand, website, and campaign that makes inclusivity feel bold, expressive, and alive.
THE PROBLEM
Even though music culture is central to youth identity, young deaf and hard-of-hearing (d/HoH) adults are often left out of it.
Through interviews and research, three truths emerged:
IMPACT
By merging accessibility with brand, motion, and storytelling, I built a digital experience that reframed inclusivity as a driver of
desirability and engagement.Making the product culturally relevant expanded its audience and positioned it as a lifestyle brand with commercial growth potential.
Through Wavelab, Vibeat evolved into a participatory platform that builds community, advocacy, and long-term brand equity.
RESEARCH
LISTENING TO LIVED EXPERIENCES
“People often don’t recognise it in young adults, it's like an invisible disability”
“Aesthetics were critical, anything that looked like a medical aid was rejected”
LEARNING FROM LIRON GINO
Making a digital experience you can feel
I built an interactive experience that engages and excites, more than just another website built off a simple template.
Vibeat needed to set itself apart from assistive technology, it needed to inspire and excite young adults to seem desirable. I designed the website to make interactions feel tactile and engaging. Micro-animations mimic vibration feedback, while motion and typography add rhythm without distraction. Every element works together to translate the idea of sound and touch into the digital experience, without hearing or touching anything.
A Landing Page that Converts &
tells a Story
The landing page leads with emotion, then builds trust through clarity.
By showing the feeling of Vibeat before the features, users connect instantly to the product, and can image how it would make them feel.
Scroll-based storytelling keeps users engaged longer, while clear CTAs guide them naturally toward purchase. Every element, from the hero copy to the motion design, is built to turn curiosity into action.
ECOMMERCE EXPERIENCE
Turning Interest to Purchase
The product page removes friction and builds confidence. Clean visuals and short copy make the product easy to understand at a glance, while motion keeps users emotionally engaged.
Trust cues, such as reviews, an 100-day risk-free trial, and special offers reduce hesitation and increase credibility, encouraging users to purchase.
DESIGNING FOR INCLUSIVITY & EMPOWERMENT - WAVELAB
Allowing d/HoH communities to feel seen and inspired
A space where deaf and hard-of-hearing creators feel seen, heard, and inspired.
Wavelab connects people through stories, design, and movement, highlighting the creativity that comes from experiencing music differently.
You don’t need to hear music to feel it - Using the vibrations of daily life to engage audiences.
The campaign was created to connect with deaf and hard-of-hearing people through something familiar: vibration in the world around them.
Ads were placed in environments where movement is already felt, such as trams, train stations and construction sites, turning everyday sensations into a reminder of what music feels like.
By reflecting how vibration is already part of their lives, the campaign made d/HoH audiences feel recognised and understood, positioning Vibeat as a product designed for their way of experiencing sound.
Outcome
The final design positioned Vibeat as a product that connects accessibility with modern culture. It demonstrated that inclusive design can be stylish, exciting and commercially valuable, aligning business growth with social impact.
By introducing Wavelab, a community platform for deaf and hard-of-hearing creators, the brand gained space to grow beyond a single product, building loyalty, visibility and cultural relevance.
Blending the energy of youth culture with the emotion of music, Vibeat became more than a wearable; it became a movement of participation and belonging.
Final Words from Liron Gino
"You did an incredible job capturing the essence of Vibeat and the whole idea of feeling the music, both through the commercial visuals and the website.
The logo and slogan are fantastic, and the web design beautifully conveys an immersive, sensory experience that aligns perfectly with Vibeat’s vision. On top of that, you made it clear and informative. This is truly exciting and I really feel honored that you selected Vibeat for it."
Reflection
Vibeat taught me that thoughtful design can drive both social impact and business growth. When inclusivity is approached with creativity and empathy, it leads to products that people genuinely connect with.
It reminded me why I design: to create experiences that move people and make space for diverse stories to be seen and heard.